Palette details
- #101718FoundationMain backgrounds and strong anchors
- #E8C547PrimaryPrimary actions, highlights, and key details
- #F5F2E8CanvasReading surfaces and spacious backgrounds
- #C35B48Warm accentHuman moments, emphasis, and supporting graphics
- #5797A5Cool accentCalm contrast, information, and secondary graphics
Voice principles
- Lead with the useful point
- Sound human and specific
- Make the next step easy to find
Do
- Use short, complete sentences
- Name the action and the owner
- Prefer concrete examples over claims
Avoid
- Do not overstate the outcome
- Do not hide the next step
- Do not fill space with jargon