social media post that matches the brand style of duolingo.com starter brand kitA visual guide covering palette, typography, personality, and voice. STARTER BRAND KITsocial media post that matches the braClear work, consistently expressed.WarmCapableClear Color paletteEvery swatch uses readable label contrastFoundation#17131E18.3:1 textPrimary#B98CE37.6:1 textCanvas#F7F1E817.9:1 textWarm accent#E585787.6:1 textCool accent#7CA8947.6:1 text Typography HEADINGS · TREBUCHET MSA clear point of viewTrebuchet MS for concise titles with confident spacing and a clear hierarchy. BODY · ARIALReadable working copy should feel steady, direct, and easy to act on.Arial for readable paragraphs, labels, tables, and everyday working documents. Voice guideDo thisAvoid thisUse short, complete sentencesName the action and the ownerPrefer concrete examples over claimsDo not overstate the outcomeDo not hide the next stepDo not fill space with jargon Use this as a consistent starting point. Adjust it when real audience feedback gives a better answer.

Palette details

Voice principles

Do

Avoid